What services does North Sea Demand include for account-based marketing campaigns?

North Sea Demand typically covers account selection, audience targeting, and the creation of personalised messaging for priority accounts. The work also includes campaign planning, sales-aligned content, and ongoing refinement so outreach stays relevant across the buyer journey.

What is usually included in the scope of an ABM engagement?

The scope usually starts with a review of your ideal accounts and the buying roles you want to reach, then moves into tailored outreach plans for each segment. It can include messaging frameworks, campaign assets, sales enablement support, and coordination between marketing and sales to keep the conversion process consistent.

How is pricing for North Sea Demand's account-based marketing work usually structured?

Pricing is typically based on the scope of account targeting, the level of personalisation needed, and how much sales support is included. A smaller campaign with a focused list of accounts will usually cost less than a broader programme that involves research, messaging, content adaptation, and ongoing optimisation.

What factors can change the final quote for an account-based marketing project?

The quote can shift depending on the number of target accounts, the complexity of the buying committee, and how tailored the outreach needs to be. Costs may also rise if the work includes deeper market research, multiple sales enablement assets, or coordination across several channels in the Netherlands market.

How can we contact North Sea Demand to start an Account-Based Marketing project?

The easiest way to get started is to reach out through our contact form or by email with a short summary of your target accounts, sales goals, and current challenges. We usually respond with a practical next step, such as a brief call to align on fit, timing, and the most relevant accounts to focus on.

Terms of Service of North Sea Demand ABM B.V.

Effective date: [Insert Effective Date]

1. Introduction and Acceptance of Terms

These Terms of Service (“Terms”) govern the access to and use of the services, website, materials, reports, communications, and deliverables provided by North Sea Demand ABM B.V., having its registered address at Keizersgracht 555, 1017 DR Amsterdam, Netherlands (“North Sea Demand ABM B.V.”, “we”, “us”, or “our”).

By engaging North Sea Demand ABM B.V., signing a statement of work, accepting a proposal, using our services, or otherwise indicating acceptance, you (“Client”, “you”, or “your”) agree to be bound by these Terms. If you do not agree to these Terms, you must not use or receive our services.

These Terms apply to all services provided by North Sea Demand ABM B.V. in the field of account-based marketing (“ABM”), including without limitation account selection and ideal customer profile development, ABM strategy and campaign planning, buyer journey mapping and message personalization, LinkedIn and digital advertising for target accounts, sales and marketing alignment workshops, intent data analysis and account segmentation, and performance tracking, reporting, and optimization.

2. Scope of Services

North Sea Demand ABM B.V. provides strategic marketing and related advisory services focused on ABM. Depending on the agreed engagement, our services may include:

Account selection and ideal customer profile development;
ABM strategy and campaign planning;
Buyer journey mapping and message personalization;
LinkedIn and digital advertising for target accounts;
Sales and marketing alignment workshops;
Intent data analysis and account segmentation;
Performance tracking, reporting, and optimization;
Related consulting, project management, and advisory deliverables as specified in a proposal, statement of work, or service order.

The exact scope, timeline, deliverables, assumptions, dependencies, and fees for each engagement will be set out in a proposal, quotation, order form, statement of work, or other written agreement. In the event of a conflict, the signed statement of work or written order of precedence shall prevail over these Terms to the extent expressly stated.

Unless explicitly agreed otherwise in writing, our services are advisory and strategic in nature. We do not guarantee specific commercial outcomes, including but not limited to revenue, lead volume, conversion rates, pipeline value, return on advertising spend, or account engagement.

3. User Obligations and Responsibilities

You agree to cooperate reasonably and promptly with North Sea Demand ABM B.V. and to provide all information, approvals, access, and materials necessary for us to perform the services.

Provide accurate, complete, and timely information;
Ensure that any data, content, creative materials, lists, or instructions you provide are lawful and do not infringe third-party rights;
Obtain all required consents, permissions, and authorizations for the use of customer, prospect, employee, or third-party data;
Review and approve deliverables, campaigns, and materials within reasonable timeframes;
Comply with applicable laws, regulations, advertising policies, platform rules, and internal compliance requirements;
Maintain the confidentiality and security of any credentials or access information shared with you;
Use our deliverables only for your internal business purposes or otherwise as expressly permitted in writing.

You are solely responsible for the legality, quality, accuracy, and appropriateness of the information and instructions you provide. We may rely on such information without independent verification unless otherwise agreed in writing.

You must not use our services or deliverables for unlawful, misleading, defamatory, discriminatory, deceptive, or otherwise inappropriate marketing practices.

4. Payment Terms and Conditions

Fees are as set out in the applicable proposal, quotation, statement of work, or service agreement. Unless otherwise agreed in writing:

All fees are stated exclusive of VAT and any other applicable taxes, levies, or duties;
Invoices are payable within 14 days of invoice date;
Late payments may result in suspension of services, overdue interest, collection costs, and/or termination of the engagement;
Any third-party costs, including media spend, software, data providers, platform fees, freelance support, or travel expenses, are payable by the Client if approved in advance or reasonably necessary for performance;
Recurrence-based services may be billed in advance on a monthly or project milestone basis;
Disputed invoice amounts must be notified in writing within 7 days of invoice date, stating the reasons for dispute. Undisputed amounts remain payable when due.

North Sea Demand ABM B.V. may suspend work if payment is overdue or if required information is not provided on time. Suspension does not affect our right to payment for work already performed.

5. Cancellation and Refund Policy

Either party may terminate a recurring engagement by providing written notice in accordance with the notice period specified in the applicable statement of work or, if none is specified, on 30 days’ written notice.

For project-based services, cancellation by the Client after commencement may result in charges for work performed, committed third-party costs, and reasonable non-cancellable expenses incurred up to the cancellation date.

Unless expressly required by applicable law or agreed otherwise in writing:

Fees already paid are non-refundable;
No refunds are provided for unused time, partial months, partially completed services, or early termination by the Client;
Any prepaid amounts may, at our discretion, be applied to outstanding work performed or non-cancellable costs;
If North Sea Demand ABM B.V. terminates the services for material breach by the Client, amounts due for services rendered and expenses incurred remain payable.

We may terminate or suspend services immediately if you materially breach these Terms, fail to pay on time, violate applicable law, or misuse our deliverables, systems, or access credentials.

6. Liability Limitations

To the maximum extent permitted by applicable law, North Sea Demand ABM B.V. shall not be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, including loss of profits, loss of revenue, loss of goodwill, loss of data, business interruption, or loss of anticipated savings, arising out of or in connection with the services or these Terms.

Our total aggregate liability arising out of or in connection with any engagement, whether in contract, tort, negligence, strict liability, or otherwise, shall be limited to the total fees paid by the Client to North Sea Demand ABM B.V. for the specific services giving rise to the claim during the three (3) months immediately preceding the event giving rise to the claim, unless a different limitation is expressly required by mandatory law.

We do not guarantee:

Specific performance outcomes, sales results, lead quality, or campaign ROI;
Uninterrupted or error-free operation of third-party platforms, data providers, or advertising networks;
The accuracy, completeness, or continued availability of third-party data, audience segments, or platform analytics;
That any campaign or content will be accepted, approved, or remain active on any platform.

Nothing in these Terms excludes or limits liability where such exclusion or limitation would be unlawful, including liability for intent, gross negligence, fraud, or other liability that cannot be excluded under applicable law.

7. Intellectual Property Rights

Unless otherwise agreed in writing, all pre-existing intellectual property rights, methodologies, templates, frameworks, know-how, tools, processes, and working materials owned or developed by North Sea Demand ABM B.V. before or outside the specific engagement remain our exclusive property.

Upon full payment of all amounts due, the Client is granted a non-exclusive, non-transferable, non-sublicensable license to use the final deliverables created specifically for the Client under the relevant engagement for the Client’s internal business purposes, subject to these Terms and any additional license terms stated in writing.

The Client retains ownership of all materials, trademarks, data, and content supplied by the Client. The Client grants North Sea Demand ABM B.V. a limited, non-exclusive right to use such materials solely as necessary to perform the services.

Unless prohibited in writing, North Sea Demand ABM B.V. may use the Client’s name and logo solely for confidential internal records and may reference the Client as a client in generic marketing materials, provided that no confidential information is disclosed and any use does not suggest endorsement beyond the actual relationship.

8. Data Protection and Privacy

North Sea Demand ABM B.V. may process personal data in connection with the provision of services. Such processing will be carried out in accordance with applicable data protection laws and, where relevant, a separate data processing agreement (“DPA”).

The Client acknowledges that ABM services may involve the analysis and segmentation of business contact data, intent data, CRM information, website interactions, advertising audiences, and other commercial data sources. The Client is responsible for ensuring it has a lawful basis for sharing personal data with us and for instructing us to process such data.

Where North Sea Demand ABM B.V. acts as processor, we will process personal data only on documented instructions from the Client, subject to security, confidentiality, and sub-processor controls as required by applicable law or the DPA.

The Client must ensure that any notices, consents, opt-outs, cookies, tracking disclosures, and lawful bases required for digital advertising, website tracking, or audience targeting are implemented appropriately. We are not responsible for the Client’s privacy notices, consent mechanisms, or compliance architecture unless expressly agreed in writing.

9. Force Majeure

North Sea Demand ABM B.V. shall not be liable for any delay or failure in performance caused by events beyond our reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, civil unrest, labor disputes, epidemics, pandemics, governmental actions, power failures, internet outages, platform outages, advertising account restrictions, third-party service interruptions, or failures of suppliers and subcontractors.

If a force majeure event continues for an extended period and materially affects the performance of the services, either party may suspend or terminate the affected services upon written notice, without prejudice to payment obligations for work already performed or non-cancellable costs incurred.

10. Changes to Terms

North Sea Demand ABM B.V. may update or modify these Terms from time to time. The updated Terms will become effective on the date stated in the revised version, unless a different effective date is specified.

If the Client continues to use the services or accepts services after the revised Terms become effective, the Client is deemed to have accepted the updated Terms. Where a change materially adversely affects an ongoing engagement, we will use reasonable efforts to notify the Client in advance.

11. Applicable Law and Jurisdiction

These Terms and any non-contractual obligations arising out of or in connection with them shall be governed by and interpreted in accordance with the laws applicable in the Netherlands, without regard to conflict of law principles, unless mandatory law provides otherwise.

Any dispute arising out of or in connection with these Terms, the services, or any related agreement shall be submitted to the competent courts of Amsterdam, the Netherlands, unless mandatory law requires otherwise.

12. Contact Information

If you have any questions, notices, or complaints regarding these Terms or our services, please contact:

North Sea Demand ABM B.V.
Keizersgracht 555, 1017 DR Amsterdam, Netherlands
Email: [email protected]
Phone: +31 20 794 68 23

13. Severability Clause

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a competent court or authority, that provision shall be severed to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

The invalid or unenforceable provision shall, to the extent permitted by law, be replaced by a valid provision that most closely reflects the original intent and economic effect of the severed provision.

By engaging the services of North Sea Demand ABM B.V., the Client confirms that it has read, understood, and agreed to these Terms.

7/17/2026 Home